BRAND Creation & DEVELOPMENT

A strong brand begins long before the first logo is designed. It's built through conversation, curiosity, and a deep understanding of the people behind the business.

Every brand development project starts with discovery. We spend time getting to know your story, your vision, your goals, and the energy you want your business to carry into the world. Through conversations, research, mood boards, creative exploration, and plenty of collaboration, we uncover the visual language that feels most authentic to your brand.

This is an intentional process that can't be rushed. It's one of exploration, refinement, and trust. By the time we arrive at the final identity, we've created more than a logo…we've built a brand that feels cohesive, memorable, and unmistakably yours.

Sacred Site of You

Product & Brand Design

A deck of cards with a compass rose design on top, placed on a terrazzo surface with some colorfully printed papers and a polished purple stone nearby.
Three cards with words and prompts for reflection. The first card reads 'abundance' with 'make' in a red bubble; the second reads 'doubt' with 'unmake' in a teal bubble; the third reads 'self-esteem' with 'unmake' in a blue bubble. The cards are spread on a speckled table with other objects and decks around.
A logo with a stylized compass rose and the text 'Sacred Site of You' in cursive and capital letters. Below the logo are seven smaller, similarly styled compass rose icons in purple, blue, teal, green, gold, orange, and red.
Image of star cards with chakra reflections, showing the connection between chakras and colors, including crown, third eye, throat, heart, solar plexus, sacral, and root chakras. Decorative background with geometric and astrological patterns.
A collection of seven colored cards with text describing concepts such as confidence, authenticity, acceptance, being a victim, stuck, abundance, and disconnect, with each card featuring a quote and questions for self-reflection.
A digital graphic showing a workbook titled 'MANIFEST NOW journal + workbook' with a yellow background, decorative white star and geometric designs, and overlaid images of the workbook pages.
Cover of a journal and workbook titled "Manifest Now" in four different colors, each with a different theme: Love, Abundance, Life Purpose, and general Manifest Now.
A green journal with celestial and love-themed illustrations resting on a light wooden slatted surface, partially covered by green foliage.
A green journal with celestial and love-themed illustrations resting on a light wooden slatted surface, partially covered by green foliage.

Maatila Beauty

Clean Beauty Brand

A small jar with a black lid and blue label, placed on a rock surrounded by green leaves. The label reads 'matatila beach' and '1 oz / 30 ml'.
A small jar with a black lid and blue label, placed on a rock surrounded by green leaves. The label reads 'matatila beach' and '1 oz / 30 ml'.
A dark spray bottle labeled 'maatilabeauty' sitting on wood chips outdoors, surrounded by green plants and pink flower buds.
A dark spray bottle labeled 'maatilabeauty' sitting on wood chips outdoors, surrounded by green plants and pink flower buds.
A circular logo with a dark green background and a lowercase black letter 'm' with a dot above it.
A black circular logo with lowercase letters 'n' and 'i' centered inside.
Close-up of Matilda Beauty logo on a gray background.
A collage of six images of artistic illustrations and product photos of skincare items with labels such as 'moisturizing lotion bar,' 'ruby lip balm,' 'lip and oil cleanser,' 'lash lip balm,' 'foot and body oil,' and 'honey mask.'
Hand holding a round container of Maatila Beauty infinity lotion bar with a colorful abstract design on the lid, showing the ingredients and usage instructions on the back.
Hand holding a round container of Maatila Beauty infinity lotion bar with a colorful abstract design on the lid, showing the ingredients and usage instructions on the back.

A circular logo for the Hair Spot by Stephanie Kreger, with the text "the Hair Spot" around the top, "by Stephanie Kreger" around the bottom, and a stylized "h" and "s" in the center.

Boutique Hair Salon

The Hair Spot

A display shelf with hair care products, including bottles of Unite and Olaplex, behind a glass window with a salon logo and signage for a hair spa.
A display shelf with hair care products, including bottles of Unite and Olaplex, behind a glass window with a salon logo and signage for a hair spa.
A flat lay image of various hairdressing scissors and clips on a dark surface, with a black appointment card in the center.
A flat lay image of various hairdressing scissors and clips on a dark surface, with a black appointment card in the center.
Logo with a circular icon featuring a stylized hair strand, and the text 'the HAIR SPOT by stephanie kreger'.

American Yogini

Colorful abstract shapes and text with gradient effects, partially illegible.

Wellness Brand & Podcast

Promotion for the American Yogini podcast featuring Michelle Ploog, with a woman practicing yoga outdoors against a cloudy sky background.
A colorful infographic with a pink background, featuring text boxes with large text and quote spaces, some labeled 'social' and 'large text featured,' with various colors and layout elements.
Text on a black background reading 'american yogini' in yellow.
iPhone leaning against a yellow wall, displaying a podcast app with episodes from American Yogini.
iPhone leaning against a yellow wall, displaying a podcast app with episodes from American Yogini.

Empire Corporation

A black background with white text that says, 'The only thing I know is that I know nothing.'

Rebar & Industrial Steel

Empire Corporation logo with a circular emblem featuring structural lines and the company name, highlighting rebar and structural fabrication services.